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HAIRSTORY IS DEDICATED TO HELPING PEOPLE RETHINK EVERYTHING ABOUT HAIR IN A WORLD WHERE THE OLD RULES DON'T APPLY.

Everyone has a hair story. For some hair is a shield; for others it’s a beacon. Our relationship to our hair evolves as we do, but beauty companies ask us to focus on what goes wrong rather than right, adding fuel to our self-loathing. What if we could learn to love what we’ve been taught to hate? Hairstory products help liberate us from negative norms that limit the expression of innate beauty.